Graphic Design shows the world a brand; your brand. It then communicates the brand to the world, it informs what this brand stands for, what this brand does and how it functions in the world. It puts emphasis on the non verbal and explains the unspoken. Graphic Design is necessary and unavoidable.
A brand is timeless. I believe your brand should stick out as well as tell a story about you.
When it comes to print, I always keep the viewer in mind while using imagery and typography to relay the message.
Websites should be designed with intuitive navigation and strong eye catching content.