Gwendolyn’s Playground is under the umbrella of Never Give Up, a non-profit dedicated to spreading awareness about Spinal Muscular Atrophy (SMA) while also supporting those struggling with various disabilities. Gwendolyn’s Playground is a soon to be built all inclusive playground across the street from the beach in Santa Barbara, California. I’ve had the opportunity to work closely with them and branding the playground was a very special job. The color palette is based off of their Never Give Up green creating a rainbow symbolizing all inclusive. The softness of the handwriting was important as it added a playfulness to the design. The rainbow is a very special addition for the founders of Never Give up and the butterfly as the apostrophe is part of the Never Give Up logo, binding the two. This logo is hand drawn and tightly refined from start to finish by me.