Website design is so important because it is generally a place for your audience to arrive at. A website is where you showcase who you are, what you do, how you came to be and more. If someone arrives at your website and cannot find their way around, there is a problem. Your navigation can be seamless, your imagery can be professional and your copywrite can romance people. These are things I do well.
I am an expert in Squarespace and I also design websites for developing including wire framing.